Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" 68 0 obj <> endobj NO! Racing Sponsors. Another element of finding and securing sponsors is building a strong network. Choose a page or event your audience would likely follow, e.g. Ask the sponsor for a specific amount of money. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Enhance their brand's image? Team Racing Sponsorship Proposal Our desire . Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Your proposal must show depth and that you took the time to understand each sponsor. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. The target marketing group for the race car is the non-professional weekend autocross racer. A section about the car your drive. There are sponsorship opportunities wherever you turn but you need to think outside the box. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. These are great places to start. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Group outing packages can be set up for larger groups from your business or organization. stream You need to show up to a potential sponsor with a persuasive, well thought out plan. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Make sure you only provide brief details of everything in the cover letter. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Look through the instructions to learn which data you must give. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. 0000000516 00000 n "What does my event have to offer to potential sponsors?". 1. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Assess whether what you can offer will help them reach their goals in a broad sense. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Helping race directors share expertise and learn from each other is a big part of what we do. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. As long as you can provide value, youll go a long way. Be sure to include a call-to-action so the decision-maker knows what you want them to . Keep that in mind when frustration sets in along the way. Use your market research data to request a feasible amount. Dont let imposter syndrome get the best of you. What is the sponsor trying to get out of a potential sponsorship of your event? Race Car Sponsorship Proposal Template. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Go more into depth with your research to get a sense of their specific goals. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Agree 16.59%. We would like to pick up sponsors for our US Legends race car. Harvick has spent 23 seasons in the NASCAR Cup Series. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. You and any potential sponsors need to work together to achieve what you both need. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Your true request is that you are asking to be part of the sponsor's sales team. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. . %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? It is really pointless trying to go over all the possible variations of a sponsorship negotiation. 0000055057 00000 n In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. To be clear; for every dollar they give you, they want(need?) Do not plead. Strongly Disagree 0.44%. You can use this to get an idea of a suitable industry or company. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. If you cant think of anything to say or ask, consider whether the prospect is right for you. Getting a response from your sponsor on your proposal is amazing news. Understand the sponsorship process first. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Are you posting regularly? Before approaching a sponsor, draft a proposal first. Do people regularly gravitate towards you for some reason or other? Yet you can derive nearly all the same benefits. Instagram is a powerful platform for building a following and promoting your racing brand. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Unfortunately, retaining sponsorship in the long term may not always be under your control. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Disagree 0.87%. You still need to be able to eloquently put your case across in writing. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. First, provide a history of you and your racing team. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Trying to race while sticking to a budget? Create a two-way relationship with your audience. Why is it better than everyone else's? 0000001257 00000 n Itll be the basis for everything you post on social media, how you write race reports, and more. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Pravega is the Sanskrit word for High Speed. This is by far the most useful and engaging type of proposal and the kind the template will help you create. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? Some features will have numerous benefits. The cover letter should also include the reasons why you think this sponsorship will work. Dont expect to be sponsored for long. Strongly Agree 9.61%. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. How it REALLY works, what it really is, and how to get it. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. Contacting a sponsor is like contacting a potential employer. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. 1. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Essentially, Contingency Sponsors have already agreed to support a racing series. This clean sponsorship proposal design fits all kinds of projects. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! This will help you catch the decision makers eye but dont forget just how important content is in all this. How will your sponsor assess the sponsorship and whether it has been a success for them? Our team becomes an extension of the marketing department of our sponsoring corporations or . Type an introductory letter, addressing it to the person in charge of the organization. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. If anything, it means the opposite. endobj You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Here's the real key: This marketing deck isn't about you, it's about them. Include contact information on the introductory letter and proposal. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution.